Current Cattle Market Daily Headlines for February 9, 2021

americancattlemarkets

5 years ago

NCBA sets 2021 priorities, elects new president

Last week during its virtual Winter Business Meeting, NCBA approved the organization’s top 2021 policy priorities.
- A continued focus for the cattle organization will be advocating for a business climate that increases opportunities for producer profitability.
NCBA’s policy priorities for 2021 revolve around three pressing issues that continue to face the nation’s cattle producers:
- Price discovery and transparency continues to be a concern for NCBA.
  - NCBA will also focus on continued COVID-19 recovery efforts.
- NCBA will continue to ensure that all alternative plant-based or cell-grown protein products are labeled appropriately and have all their ingredients listed truthfully.
- NCBA is committed to protecting cattle producers while strengthening the beef supply chain to meet the growing demand for U.S. beef.
  - Additionally, the organization will work to remove non-tariff barriers to increase worldwide markets for U.S. beef.
- Jerry Bohn, a cattle producer from Wichita, KS, was elected as the new NCBA president during the virtual meeting.
- Bohn is a retired lieutenant colonel in the U.S. Army Reserves, and has also been a part of the cattle industry his entire life.
- Bohn stated that he has immense pride for the cattle industry and NCBA’s dues-paying members that help to make NCBA the leading cattle organization representing U.S. producers.

NCBA recently partnered with Chef’s Roll, Inc. to develop a series of five videos that highlight the importance of Beef Quality Assurance (BQA) program for ranchers who raise cattle, and the chefs who serve the high quality beef from those cattle.
- So far, the videos have reached more than 1.3 million viewers.
Chef’s Roll is a global network of chefs and hospitality professionals that promote their work through programs and content like the videos developed with NCBA.
The video series highlights the pasture-to-plate relationship between ranchers and chefs across the country.
- Each video follows a chef as they visit a cattle operation to learn how BQA practices are used to sustainably and responsibly raise high-quality beef.
- The cattle producer then visits the chef’s kitchen to gain insight on how beef is prepared and featured on the chef’s menu.
According to Sarah Reece, NCBA Senior Director of Influencer Engagement, these videos recognize and celebrate the commitment of our cattle producers to Beef Quality Assurance standards.