Keeping producers in business: Cattle markets uncovered.

fair cattle markets

Helping the industry learn, connect and make informed decisions that will establish market clarity, price discovery – and ultimately, long term financial stability for America’s livestock producers and feeders.

Our Mission

It is our goal to ensure every bull, calf, cull cow, lamb and horse sells for a fair price. Your profitability is our focus. Through our newly introduced initiative, we hope to help the industry learn, connect and make informed decisions that will establish market clarity, price discovery – and ultimately, long term financial stability for America’s livestock producers and feeders. We believe this investigative series, which will provide unique perspectives from the industry’s top leaders, will help find the answers we need.

Latest News & Updates

VIDEO: Discussion with Oklahoma rancher Jerod McDaniel

VIDEO: Discussion with Oklahoma rancher Jerod McDaniel

Jerod McDaniel believes that the mess we have in the cattle industry is one that can’t be untangled. It’s obvious that the system is rigged, but for some reason we all continue to play. “A lot of the cattle industry problems fall right at the feet of the producers themselves who have refused to take the bull by the horns and say we aren’t going to take this anymore.”

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