Current Cattle Markets Daily Headlines: Friday, June 26, 2020
Mackenzie Johnston
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McDonald’s ends Beyond Meat burger trial in Canada with no set plans for a plant-based option
Between September 30th, 2019 and April 6th, 2020, Mcdonald’s’ in Canada ran a trial run of a plant-based burger created by Beyond Meat.
The sandwich was dubbed the P.L.T. (plant, lettuce, tomato) and it was available at dozens of McDonald’s in southwestern Ontario.
Since the trial has ended, the plant-based burger has been removed from all menus and McDonald’s has made no public announcements regarding the sandwich. With that being said, McDonald’s did reply to a tweet asking where the P.L.T. went, and they responded saying they have no plans to bring it back to the menu at this time.
McDonald’s previously introduced a meatless burger, the McVeggie Deluxe, in 2002 in Canada. This sandwich was pulled three years later due to weak sales.
Meat giant JBS debuts its line of plant-based meat products