McDonald’s ends Beyond Meat burger trial in Canada with no set plans for a plant-based option
- Between September 30th, 2019 and April 6th, 2020, Mcdonald’s’ in Canada ran a trial run of a plant-based burger created by Beyond Meat.
- The sandwich was dubbed the P.L.T. (plant, lettuce, tomato) and it was available at dozens of McDonald’s in southwestern Ontario.
- Since the trial has ended, the plant-based burger has been removed from all menus and McDonald’s has made no public announcements regarding the sandwich. With that being said, McDonald’s did reply to a tweet asking where the P.L.T. went, and they responded saying they have no plans to bring it back to the menu at this time.
- McDonald’s previously introduced a meatless burger, the McVeggie Deluxe, in 2002 in Canada. This sandwich was pulled three years later due to weak sales.
Meat giant JBS debuts its line of plant-based meat products
- JBS has debuted “Ozo,” its plant-based meat products via Colorado-based subsidiary, Planterra Foods.
- Planterra’s products are made up of a mix of pea and rice proteins. The most novel ingredient in this new product line is dried shiitake mushrooms.
- The plant-based meat industry is exceedingly lucrative, with sales that have grown 27 percent faster in 2020 over 2019.
Boxed beef prices
- Choice boxed beef: $208.26 (-1.43)
- Select boxed beef: $199.93 (-1.76)