RCALF USA recently launched their Cattle Industry Long Range Plan that includes strategies to promote profitability and prosperity for family-owned and family-operated cattle operations. The plan also focuses on increasing profitability in America’s rural communities.
Colonel Jon Phillips explains how captive supply is driving our industry towards vertical integration. He also touches on the need for cattle producers to get involved with industry issues and to ask themselves what they’re doing to improve the industry.
Jim Jensen discusses how his operation focuses on feed efficiency, which has produced an animal with phenomenal carcass traits and a product that is environmentally friendly. He also touches on MCOOL, the beef checkoff referendum and how an upcoming Biden Administration may impact agriculture.
Bryan Gill discusses how the cattle industry needs to come together if we want to solve our issues. He believes that too much money is passing through lobbyists’ hands. The industry has groups that claim to represent cattle producers, but their actions say otherwise.
Quest Flesner believes that the cattle industry needs to reinstate MCOOL so consumers will be able to know where their beef is coming from. He also discusses how our industry must find a way to achieve true price discovery in our cattle markets if we want to avoid vertical integration.
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