VIDEO: Leo McDonnell discusses the importance of labeling American beef
Leo McDonnell of Columbus, MT discusses the importance of labeling our American beef. He also talks about the threat of vertical integration within the cattle industry.
Leo McDonnell of Columbus, MT discusses the importance of labeling our American beef. He also talks about the threat of vertical integration within the cattle industry.
Jennifer Boka, General Manager of NILE, discusses the need for MCOOL and the importance of educating American consumers on the need for farmers and ranchers that feed the world.
Ranchers want more than an MCOOL resolution, beef in cold storage surges, cattle slaughter one million head short, and boxed beef hovers around $400/cw.
NCBA’s thoughts on beef labeling, the pork industry faces 2 million hogs backed up at the producer level, and boxed beef sees little change.
Linda Gilbert explains the importance of MCOOL and the injustice we are serving our consumers by not labeling our domestic beef. She also discusses the need for checkoff reform within the beef industry.