VIDEO: NDSA President Dan Rorvig says getting our country back to work is how our cattle markets will find normalcy

by | May 11, 2020 | 2 comments

Photo Credit: Amy Rorvig Smith


Q: What do you feel are the biggest issues facing our cattle industry? 

Covid-19 disrupting our marketing plans. Uncertainty caused by the virus is driving this market. Normally 50% of our beef would be going to the restaurant industry, but they haven’t been functioning for the past 6 weeks.  


Q: What will solve these issues within the cattle markets?

There is no simple answer. None of these issues are new. They’ve been brought to the forefront in the last 6-8 months, starting with the Tyson packing plant fire in Holcomb, KS that disrupted operations. Then Covid-19 came along and disrupted operations again. More packers would add competition to the market. North Dakota Stockmen’s Association has signed onto letters expressing the need for both the Department of Justice and USDA to look into investigations. 


Q: How do we create more competition within the cattle markets? 

On a really small scale, it would be great to see more main street butcher shops. This isn’t the answer for the big picture, but it would be great on a smaller scale. We’ll fight these small numbers of large packers forever. 


Q: How do you see these tough times within the cattle markets affecting your area and rural America as a whole? 

It’s a financial bloodbath right now. Whether you’re in the cow/calf world, or the feedlot world, we’re eating equity. Trying to operate at these prices levels isn’t working the way we’d like it to. 


Q: What can independent producers do to have our voices be heard? 

There is no simple solution; otherwise we would have fixed it by now. We just keep wrestling this alligator. We have to work our way through record amounts of protein. We need to be ready for the next coronavirus. We’ve been through similar situations, and there will be another one. Hopefully we can keep our food supply chain moving. Our consumers need a steady, reliable source of food. As producers, it’s important that we have a steady demand for our product.  


Q: In one sentence, what does the cattle industry need most right now? 

In the short term, we need this country to get back to work. We need to keep selling our product as a safe, affordable product for our consumers. We need to have a steady, constant supply chain that will move our product. We need to keep our consumer demand, both domestically and internationally strong. There is no one answer. 


  1. Margie Stone

    Support for the American farmers are ranchers is essential. I’m averaging 12 calls a day from families looking for beef. We are a cow/calf operation who is now teaming with other local cattle farms to create a referral service to local beef products. In some ways this crisis is helping local producers but it shouldn’t be a short term solution. Local producers need support in providing their community needs without imported meat of unknown quality and origin.

  2. dan krause

    ndsa should fully support cool and not toe the line for ncba .Everyone is aware of there dubious ties to the packing industries


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

How did we get here?

From the Holcomb Tyson fire to COVID-19;
Click to see a timeline of events that have brought to light the profit and pricing disparity in cattle markets.


We're in this together.

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!